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	<title>C. Murray Consulting &#187; campaigns</title>
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	<link>http://www.cmurrayconsulting.com</link>
	<description>Web Development and Strategy Experts located in Providence, Rhode Island</description>
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		<title>Assorted client news: RFP Builder, Acelero, YAMI in NYT, and more</title>
		<link>http://www.cmurrayconsulting.com/clients/april-2009-assorted-news/</link>
		<comments>http://www.cmurrayconsulting.com/clients/april-2009-assorted-news/#comments</comments>
		<pubDate>Sat, 16 May 2009 21:12:55 +0000</pubDate>
		<dc:creator>Jake Goldman</dc:creator>
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		<description><![CDATA[The Council of Public Relations Firms launched the first version of RFP Builder; a web application that guides prospective PR firm clients through the process of selecting the right firm. Our new case study has the details.
Acelero Learning released the new version of their public website. Built on CitySoft Community Enterprise, the site includes a [...]]]></description>
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		<title>YAMI-U campaign to launch this afternoon</title>
		<link>http://www.cmurrayconsulting.com/clients/yami-campaign-web/</link>
		<comments>http://www.cmurrayconsulting.com/clients/yami-campaign-web/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 17:49:37 +0000</pubDate>
		<dc:creator>Jake Goldman</dc:creator>
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		<description><![CDATA[Since last Wednesday, I&#8217;ve been hunkering down at the Hilton Garden Inn in Washington, D.C., leading the web component of Cable Positive&#8217;s Youth AIDS  Media Institute University (YAMI-U). The purpose of this 7 day program has been to develop and produce a multi-platform social advocacy HIV/AIDS awareness marketing campaign, working with about 20 young adults [...]]]></description>
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		<title>Web as part of a greater campaign: economic and philosophic differences</title>
		<link>http://www.cmurrayconsulting.com/strategy/campaign-web-economics/</link>
		<comments>http://www.cmurrayconsulting.com/strategy/campaign-web-economics/#comments</comments>
		<pubDate>Sun, 08 Mar 2009 17:34:06 +0000</pubDate>
		<dc:creator>Jake Goldman</dc:creator>
				<category><![CDATA[Strategy]]></category>
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		<description><![CDATA[In support of an upcoming conference, we were asked to address some questions on the theme of web strategy as part of a greater campaign. This campaign would also incorporate more traditional media like public service announcements and other branding.
Our inputs addressed issues ranging from consistency in color palette and overall aesthetic, to cost considerations, [...]]]></description>
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