Content Management System (CMS) ROI – Not Just About Cutting Costs Anymore

I’ve been working with website content management systems for 9 years or so – since the last time our economy took a bit of a nose-dive. Around that time there was a flood of discussion about the ROI of implementing a Content Management System (CMS), mostly written by vendors trying to sell very expensive software in a down market. We’re in a similar economic situation now, but over the past 9 years two big things have changed:

  1. The cost of CMS software has decreased exponentially since 2000
  2. Site visitor expectations have increased exponentially since 2000

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