Marketo Tracker is a WordPress plug-in that allows you to easily add the “Munchkin” tracking script to your site footer and create lead associations from comments.

Version 2.1.1 released October 17, 2009!

Download version 2.1.1 from the WordPress plug-in repository ยป


Description

Marketo Tracker allows you to easily add the Marketo “Munchkin” tracking script to your site footer, and create lead associations with name, email, and website when a visitor submits a comment. Simply enter the tracking code into the plug-in settings page, and fill out a few simple configuration options.

Associations are not created for “spammers”. When a comment is immediately trapped as spam, the plug-in does not drop in the association script for the visitor.

This light weight plug-in includes an easy to use configuration panel inside the WordPress settings menu. From this panel you can:

  • Enter your unique Marketo tracking code.
  • Choose whether to track logged in users above the subscriber level.
  • Choose whether to create lead associations when a visitor leaves a comment.
  • Customize “lead source” value when creating associations.
  • Easily enter your secret API key. The key is hashed server side with PHP, and kept secure.

This plug-in has only been tested with WordPress 2.7 and newer, but may be compatible with previous versions.

Installation

  1. Install easily with the WordPress plugin control panel or manually download the plugin and upload the extracted
    folder to the `/wp-content/plugins/` directory
  2. Activate the plugin through the ‘Plugins’ menu in WordPress
  3. Configure the plugin by going to the “Marketo Tracker” menu item under “Settings”. To find your tracking code and secret API key, go to Munchkin Setup under Marketo Admin.

Screenshots

Marketo Tracker for WordPress Configuration

Marketo Tracker - Configure Lead Source

Changelog

v2.0: Ability to create lead associations from comments

v2.0.1: Fix for 10 character limit on secret key

v2.1: Multiple options for lead source; fix post/page association for lead source

v2.1.1 Fix missing type attribute for tracker script tag, breaking XHTML validation

Planned Enhancements

  1. Create lead associations upon user registration.
  2. Validation of Marketo ID.
  3. Additional tracking controls.
  4. Greater control over what logged in user roles are tracker.

As always, feedback and suggestions are welcome!

Leave a Reply